A facebook for young entrepreneurs?

By: Will Critchlow

Richard Tyler in the Telegraph reports on a call by Make your Mark and Enterprise Coalition Campaign. Apparently:

The Government should pay someone to set up a Facebook for entrepreneurs in order to help more young people turn their ideas into viable businesses.

This is apparently because:

too many young people say that they are keen to act on a business idea but then do not do so.

I don’t think this is a problem that is restricted to young people and I think that is only one reason why this is a really bad idea. Tyler skirts close to one of my reasons when he says:

The idea obviously ignores the fact that anyone could use the existing Facebook (or Myspace or Bebo) sites to create their own online community.

If there is a demand for a new site that is customised to the needs of small entrepreneurs, then I’m sure someone will step up to the plate and deliver one. If not, why fund one?

The report mentions that the government should be seeking to be involved because of the extent of “youth crime and alienation in parts of the country”. Now, if what we seek is a culture more like that in the US where enterprise is valued highly and where small businesses contribute a huge amount to the whole economy, then I think we need to encourage the ambitious kids, the smart kids that running your own business is a great alternative to the professions or going to work for large corporations.

I finished Rachel Bridge’s book How I Made It on holiday. In it, 40 entrepreneurs tell of their experiences of starting and growing their business.

I was amazed at the number who have done it without qualifications or after being sacked from a larger company. I think it’s awesome that we have an environment in which that can happen, but where are the others?

We’ve tried to take the alternative approach. Everyone involved in Distilled has very bright prospects elsewhere (there’s a scattering of high class degrees from top universities, very talented people and any for whom it’s not their first job left a great job to do this). Hopefully we’ll grow into just one example to help show the next generation of talented school kids that running your own business or working for a small growing business can be hugely rewarding.

Speaking of our experiences, and tying it back to the point above, I have always wanted our business to succeed because it is a good business, not because we got a hand-out or special support. My opinion is that most Government funding for businesses is unnecessary and wasteful - good business ideas will succeed without it and funding money either goes to businesses that don’t need it or it props up businesses that should fail. I would love to see the freakonomics guys look into whether that is the case…

Anyway, until I see some evidence to the contrary, my opinion is that the money would be better spent reducing the tax burden on start-up businesses.

Government and small businesses

Just to end my little rant, I still struggle to believe that in the time since we started our business, a supposedly pro-enterprise government has:

  • removed the zero-rate corporation tax band
  • increased the rate of corporation tax paid by small businesses
  • increased the rate of corporation tax paid by small businesses again
  • introduced ridiculous rules meaning that hiring employees is more expensive than it needs to be - something that is plenty expensive enough already

This is despite figures quoted in the report that show it is tough times for small businesses with out of a survey of 300 small business owners, an unbelievable:

49pc … making less than £10,000

(I’m pleased to say we make the cut on this one….!).

Maybe we’re asking the wrong question - are there any young entrepreneurs who fancy a try at running the country?

But is the underlying idea a good one?

None of my argument above means that the idea of a facebook-style environment for young entrepreneurs is a bad idea. It might be a great idea (or it might be dreadful) but either way it would be an interesting project for one of these young entrepreneurs (who will make a killing if it is a good idea). I think there is a lot of untapped entrepreneurial potential in this country but I do think there are enough entrepreneurs around to help improve that situation.

If anyone does build a tool like this (or one exists already), do let us know - it’s the kind of project we would gladly support (with a link if nothing else!).

The only reason the government needs to get involved in funding one, however, is if it’s a bad idea that can’t get off the ground on its own. I know I can get too free-market at times, but I don’t think there is any evidence that there is a market failure here (which would be the only good reason for needing the government to step in).

Other people’s opinion

I would like to hear others’ opinions on this. In particular, I’m going to ask the guys at Trovus who are experts in the uses of social media to give their opinion on:

  1. Would a facebook-style resource for young entrepreneurs help? Would it be a good idea?
  2. Does it need government funding, or if it’s a good idea, could it support itself?
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5 Comments »

  • Caspar on Sun (2 Sep) @ 3:29 pm

    Hi Will

    Thank you for asking for our views and for highlighting this discussion.

    Its a great topic, especially given the debates that have been heating up last week about Facebook being banned by some organisations based the view that its just a social activity rather than having any meaningful business purpose.

    I view online social networks much as I would view conferences and trade shows which happen on a regular basis. What is the value of those…Well clearly there is a part which is about knowledge transfer, but for me, it has always been about people - relationships and networking.

    That is what the value of social networks are all about - so leading onto your question on facebook style resources for entrepreneurs…absolutely I think it is a good idea. Succesful networks for me have to have a clear purpose and reason to exist … and this could be one…the only reservation I would have is around what are the competing offerings…as I get more and more involved in different web2.0 offerings, I find myself in different networks ..mostly in the offline world but which do drift to the online world …mostly via facebook and linkedin.

    I suspect there are a number of sites out there (half baked springs to mind), but given the right process, resources and clear identity and position, I see no reason why such a network shouldnt exist.

    As to Government funding, I would see this as a commercial proposition in its own right and would see it working without assistance…of course if some Govt dept wanted to fund it and not be involved and let it run of its own accord, then why not…

  • Will Critchlow on Mon (3 Sep) @ 6:18 am

    Thanks Caspar.

    On the “should employees be allowed” question, I liked you guys’ take that it’s only over-use that is a problem (if it affects work) - in which case it’s a disciplinary problem just like anything else.

    Interesting angle on comparing the niche networking sites with offline conferences. You’re right that more and more the networking at these conferences is enhanced by online linkedin / facebook action afterwards so that does seem like the right way to think about it.

    Thanks for contributing…!

  • Bill Hilton on Sun (16 Sep) @ 9:26 pm

    The whole Facebook-as-entrepreneurship has been high in my in-tray this week. Because I wrote about social networking in [plug]The Which? Essential Guide to Working For Yourself (published this month, folks, and just £10.99!)[/plug] one or two media organisations (well, one) have been asking me to write about the subject.

    I think one of the big dangers of businesses reacting against social networks (because it eats employee time) is that they label ALL social networking as bad, overlooking the benefits it offers their business, which are potentially huge.

    Back on topic, I think Facebook for young entrepreneurs would be a superb idea, for any number of reasons:

    1. Fantastic intro to targeted marketing - which of my friends, and friends’ friends would be interested in my product?

    2. Viral opportunities - look at the way Facebook groups explode in popularity if they’re in any way interesting or fun. If you have a good idea you can generate an instant mailing list in just a few days.

    3. It makes business more attractive to da kidz. If geeky 14-year-old lads can show off their businesses to all the girls on their profiles, they’re going to work hard to make things work. Everyone loves to be able to say they snogged a future billionaire at the school disco.

    And on, and on, and on. I agree that there isn’t much need for a ‘new’ site: an entrepreneurs-only rip of Facebook would be slow to take off, and wouldn’t offer the huge potential of the original and it’s 40 million (or however many) members.

    The only thing that makes me slightly uneasy is that I like Facebook a lot and don’t want it turning into a huge marketplace. That said, if it helps some teenage entrepreneurs, that can only be a good thing.

    I’m going to stop commenting on your post here, because if I get started on this government and small business you won’t have enough server space to accommodate all the angry capital letters.

  • Bill Hilton on Sun (16 Sep) @ 9:32 pm

    ..though what I will say is that government funding would just drive it all into a horrible, mis-managed, public-sector mire. They’d be so busy spending their (sorry, our) money on diversity embracement officers and social services liaison stakeholders (each on £100k+) that nothing would get done.

    There’s a market there for this sort of thing, so let the good old invisible hand sort it out, using existing frameworks - it’ll work much better.

  • Will Critchlow on Mon (17 Sep) @ 8:16 am

    Great contribution Bill - thanks.

    I like your point about making business more attractive for ‘da kidz’.

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