Distilled: in Morocco, on iPod covers and in The Observer “The Future 500″
A post of relatively little content today – but it is Sunday, so I’ll let myself off

The main reason for writing on a Sunday at all is the excitement at being (somewhere deep at the back of) a supplement with The Observer today called The Future 500. More on that below.
In the mean-time, a quick round-up of where I’ve been, what I’ve been doing (instead of blogging, clearly!) and why we’re in the paper:
Will in Morocco
I have been quiet on the blogging front because I was out of the country – a few days in Morocco visiting the Morocco apartments my fiance’s family are doing up. We had a wonderful time, met great people and sampled some brilliant food. It felt a million miles away from London – especially since it was warm and sunny!
While I was there, I (finally) read Good to Great (following much badgering by Rand and especially Gillian).
Gillian even flew to London to badger me to read it (OK, that’s a bit of an exaggeration). Somehow in the chaos of everything I realised we haven’t written about the great day we spent with Gillian and Scott in London. I’ll try to rectify that – in the meantime, the photo on the right shows them with the Distilled crew (minus Duncan who was playing sport and joined us for dinner). We’re seen here just after getting off the London Eye.
Anyway, Gillian’s badgering worked and I read the book. We have many lessons to learn from it – we’re still digesting everything it has to say (and Duncan is reading it now). A big part of what we need to learn is about working out exactly what we can be best in the world at (and enjoy, and make money doing) and then truly focussing on that. I’m sure we’ll write more about that in the future.
Distilled iPod covers
Before I went away, I commissioned Suzi, Duncan’s fiance to make me a cover for my iPod. I obviously wasn’t, however, rating her creativity enough, because I was amazed (and delighted) with the final result that included an embroidered Distilled logo on it!
If you want a branded iPod cover, Suzi’s your man (so to speak).
In the Observer
Before I went away, I received a call saying that we were going to be included in The Observer’s list “The Future 500″ of people to watch. Obviously we were thrilled (if a little puzzled – how did we get nominated? are they kidding? should we really be on a list as small as 500?).
Then natural competitiveness kicked in and you start thinking “well, if we’re in the top 500, why not the top 100?” – because the top 100 were profiled in the supplement, while we just appear in a list at the back. Still, pretty damn chuffed.
Especially chuffed to have as authoritative a source as The Observer say something like:
Keep an eye on these shining stars: you’ll be seeing a whole lot more of them
So… watch this space, apparently!
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Tom Critchlow on Sun (25 Nov) @ 2:08 pm
It’s fantastic that we (you?) are listed but seriously – who was behind the online implementation of the list?!? This page:
http://observer.guardian.co.uk/cvtf500/story/0,,2215276,00.html
Is the most un-readable list I’ve ever seen and this site
http://www.courvoisierthefuture500.com
Is just terrible. In order to view the list you have to sign up, the formatting is horrible and there are no links to anywhere!
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Jane on Mon (26 Nov) @ 10:22 pm
Congratulations on The Observer’s list mention, Will! It’s a shame they didn’t honour their recipients with a link :\
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Will Critchlow on Tue (27 Nov) @ 12:17 pm
Thanks Jane. As Tom said, the online execution sucked. But it’s still nice to be mentioned
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alex on Sun (19 Oct) @ 10:23 am
if you want a cover and want to make it yourself its easy to do at http://www.wrapz.com or buy one of there great exclusive designs
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alex on Sun (19 Oct) @ 10:24 am
i mean http://www.wrappz.com sorry guys
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Distilled in the Courvoisier Future 500. Again. | Distilled blog on Wed (12 Nov) @ 4:19 pm
[...] out there (I know you’re out there) you’ll probably remember when Will made it into the Courvoisier Future 500 in 2007. Well I just received an email saying that I’ve made it into the 2008 version. [...]