The last talk of Courvoisier on our blog (for a bit at least)
This video that included a (brief) interview I did at the Courvoisier Future 500 party last week intrigued me because it mentioned that Courvoisier spent over £1m in the first year on this whole social / online / offline / PR strategy. An interesting number. I wonder what results they have seen?
It was good to see Walid from TrustedPlaces having his say…
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Tom Critchlow on Thu (11 Dec) @ 11:29 am
Wow – £1 mill?! I mean the party was certainly very swanky but the online social networking site certainly didn’t cost that (I hope). I wonder how much the observer partnership cost? Good to see you on video tho