My Google Local Presentation From Think Visibility 2010
So this is a few days late I’m afraid but here are my slides from the simply awesome Think Visibility 2010 in Leeds:
Google Local Tips & Tricks by Tom Critchlow
I’d like to say thank you again to Dom for organising such a great event and putting us up in a swanky hotel. Good times all round!
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Google Local Business Listing Anomaly | Web Toastie on Wed (24 Mar) @ 10:51 pm
[...] – While we’re on the subject of Google Local, you should checkout the excellent presentation slides by Tom Critchlow from Think [...]
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Michael R Roberts on Tue (30 Mar) @ 10:12 am
Thanks for clarifying the 5 major factors of local search ranking – categories, number of reviews, citations, verified (owner claimed listing), distance to centre. Personally I feel distance to centre is less of a factor in determining the 10-pack results in Google Local..?
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Weekly Search & Social News: 03/30/2010 | Search Engine Journal on Tue (30 Mar) @ 1:52 pm
[...] My Google Local Presentation From Think Visibility 2010 – Tom Critchlow posted his excellent presentation from the recent ThinVis conference. It’s almost as good as being there…or at least cheaper than travelling to the UK :0) [...]
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Sebastian on Fri (9 Apr) @ 1:44 pm
Hi Tom,
Great Presentation!
Working for a local review Plattform (German market), i can tell, that we are providing Google as their ‘Google local content partner’ with our full data-set of SMBs including reviews in one huge XML-File.
From my perspective i just can say, that “distance from center” is totally irrelevant, as long as the competitors don’t display reviews. In that case, i found numerous examples, where the distance from the city centre was around 60km (37 miles)and “our” SMBs werde always on top with their reviews… even though their adress was in a totally different city (and they didn’t use that new ‘Service Area Tool’ in the LBC!).
Therefore thumbs up for Slide 14!
But i think, it’s a dangerous path Google is trying and i already can imagine “reviews companies” working out gazillions of reviews for the local locksmith-industry
Greetings
Sebastian
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Andrew Wheeler on Sat (10 Apr) @ 9:40 pm
Hi Tom,
That’s a cool presentation, thanks for sharing!
One point about the reviews, slide 14, what if you had a hundred 1 star reviews, and nothing else? Would your ‘quantity over quality’ rule still apply?
Andrew
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