Google Analytics - Using The Wrong Tracking Code Can Cost You $500k a Year - Tom Critchlow
“This blog post title may appear sensational but I assure you that it's not (much...). I recently spotted an issue with a client's e-commerce website which was costing them £100,000 / month in revenue (~$150,000). The fix took 5 minutes. Even more surprisingly, since I've been on the lookout for this issue I've spotted it on quite a significant number of websites.”
CITY AM - City celebrates top 50 women in business
“There are a lot of negative news results on Google when you search for Cameron,” Critchlow says, “but he can combat the problem. Many people will be searching for him at the moment, so if he set up his own website, with a CV, past work experience and other interests, it would be easy to get that up to the top of the results.”
TOTAL POLITICS - How to win a million hits
“many videos languish in obscurity. When this happens to a marketer or a politician, it results in a handful of views, a comment or two and a dent in the ego of the creator. There are, however, things you can do to increase the chances of success with your videos”
THE LONDON PAPER - Distilled Helps TheLondonPaper Relaunch Website
"It's great to work with companies that understand the importance of SEO and build best-practices into new websites from the beginning. We were pleased to be called in early in the process."
THE TELEGRAPH - Tweet things: How to avoid being a complete twit
"I think the best thing about it is scaleable networking," he said. "You can reach people in different time zones and countries. We have got business from the [United] States based on introductions on Twitter."
THE MIRROR - Has Kate Moss cleaned up her drugs past on Google?
"Most people never go past that first Google page." To clean up a client, web experts use specialist techniques to boost the rating of "positive" sites. The higher these appear in the results, the further "negative" sites are pushed down.
CHANNEL 4 - Tiger Woods gives Yahoo! a boost
Will Critchlow is director of web analysis firm Distilled. He says: "Yahoo!'s CEO is referring to the fact that Yahoo!'s media properties are getting lots more visits. "Yahoo!'s media network is one of the biggest set of websites - that's where the benefits are for them."
Traditional media
- Will Critchlow talks about the new Google analytics features on webmaster radio.fm
- Will Critchlow, discusses reputation management in an article by City AM
- Will Critchlow reveals a strategy that will help make your video take off on YouTube in Total Politics magazine.
- Tom Critchlow is quoted in Enterprise Magazine giving tips for using social media to improve your online identity, view the story online
- Distilled helps The London Paper relaunch their website. Joint press release published on PRweb
- The Telegraph quotes Will Critchlow in an article about Twitter titled Tweet things: How to avoid being a complete twit
- Tom Critchlow called "one of the country's most innovative business brains and creative talent" by the The Observer in their "The Future 500" feature
- Will Critchlow features in a special report by the Daily Telegraph titled 'Standing out from the crowd' talking about how making your website more visible will get your company noticed.
- Will Critchlow tells Distilled's story in an article entitled Working the Web in the business and media section of the Observer
- Total Politics quotes Will Critchlow in an article about reputation management.
- Mentioned in an article in Electric! So Sue Me discussing reputation monitoring
- Featured in an Italian article talking about online reputation management
- Quoted in Sunday Mirror article Has Kate Moss cleaned up her drugs past on Google? about online reputation management
- Our work with Rosie Millard featured in Sunday Times article Help! A net imposter is ruining me about online reputation management
- Appeared in Sunday Times article Smeared on the internet? Then call in the cleaners about online reputation management
- Called one of the "best and most brilliant upcoming talents in the UK" by The Observer in their "The Future 500" feature
- Quoted in Marketing Week article on the subject of Google Rebates and the implications of their removal for small businesses
- Contributed to Credit Today article on the impact of the credit crunch on online advertising
- Quoted in and contributed to Sunday Times article Don't start up without research
Awards
The British Council: - Young Communications Entrepreneur 2009
Will Critchlow is a finalist in the UK Young Communications Entrepreneur 2009 awards.
The Semmys: - The years best posts in Search engine Marketing
Will Critchlow, Lucy Langdon, Leonie Wharton and Tom Critchlow were all nominated for a Semmy.
The Observer: - The Future 500
Distilled have featured in the Observer's future 500 two years running 2007 and 2008.
Business Link: - Supplier of the Year
Distilled was named Business Link "supplier of the year" for Central London in 2007.
Websites
- Leonie Wharton continues the Reputation Doctor series and discusses how to design a website for visually impaired users at RealBusiness.co.uk
- Will Critchlow mentioned in 'The year in search: the UK experts' view' at Econsuntancy.com
- Will Critchlow discusses reasons why users bounce off a site as the Reputation Doctor at RealBusiness.co.uk
- Will Critchlow talks reputation management on Growing Business
- Will Critchlow mentioned in a Financial Times blog post discussing cookies
- Tom Critchlow discusses Google Feeds & Marketplace Sellers at AuctionBytes
- Will Critchlow talks reputation on the Reputation Online website
- Will Critchlow (the reputation Doctor) talks about how to get traffic to a flash website on Real Business.co.uk
- Will Critchlow is named the Reputation Doctor as he talks on Real Business.co.uk about Where traffic is coming from
- Will Critchlow discusses a typically busy week in an article My Week: Will Critchlow of Distilled on the Management Today website
- Distilled are listed as one of the 24 companies in the NESTA Creative Business Mentor Network in this article 'UK's top creative businesses of tomorrow identified: industry gurus to mentor them to success'
- Several of the Distilled team were nominated for SEMMY awards
- SEMJ welcome Will Critchlow as one of their editors
- Search Engine Journal mention Distilled in an article on customising your search in Firefox
- Distilled have teamed up to become global associates with Seomoz
- Carsonified writes about Distilled as we begin our first team building day!
- Marketing pilgrim picks up and writes about a blog post by Tom Critchlow on how to create user generated link bait, also discussed on our blog
- Tom Critchlow was mentioned in Search engine Land and a Wired article discussing public facebook profiles and their ability to be crawled by the search engines
- Will Critchlow starred in a SEOmoz 'Whiteboard Friday' video, where he talked about how to rank with foreign domains
- SEOmoz include Distilled director, Will Critchlow, in survey of top 37 search marketing experts in the world
- Reputation expert Andy Beal discusses Reputation Monitor
- Included in search engine rockstars SEOmoz's recommended list
