Will Critchlow, Founder and Chief Strategist

Will founded Distilled with Duncan in 2005. He now runs business development, works on client strategy and the direction of Distilled. In practice, this means he spends a lot of time presenting and writing about search and meeting with existing and prospective clients.

Will is regularly quoted in a wide range of media on the subject of SEO and internet marketing in general (e.g. Management Today - see the Distilled press page for more information).

He also regularly speaks at conferences and training sessions (you can see him on video over at SEOmoz). For the purposes of press or event bios, feel free to use the following information or images:

Will Critchlow co-founded Distilled in 2005 with Duncan Morris. Distilled provides natural and paid search, online reputation consulting and web design services to businesses of all sizes from start-ups to multinational corporations.

You can connect with Will on LinkedIn or Twitter or download press images on the right.

More background on Will

His academic background is mathematics with a degree from the University of Cambridge (St. John's College) including a graduate thesis on auction theory.

Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. He hated sweeping.

Will is married to Heather, plays basketball for Euston Power and occasionally loses to his brother at squash.

Will is a Google Qualified Professional