Case Study - Client A

Client A is a high profile businesswoman who is based in the UK, but also undertakes a lot of work abroad. In addition to donating a significant amount of money to various charities, she also supports some controversial groups - which her detractors have used to portray her in a negative light.

Our client's communications team rely on Distilled's reputation monitoring experience - we keep them fully aware of any new negative or critical comments that are made online and provide analysis of their potential impact upon her reputation. We have formed a response strategy that suits the client; this provides guidance covering if, when and how to engage or respond to any online comments.

We have also helped her make best use of the websites of the many businesses and charities she's involved with. With our expertise in Search Engine Optimisation we provide guidance on using these various websites to support her online reputation.

Distilled is currently working to improve the visibility of the client's profile pages on the websites of charities she supports.

In addition to our regular monitoring and management work, we've also promoted her recent appearences in the news by using websites such as Wikipedia, and social media services such as Digg and Reddit.