Case Study | Bluedot Consulting
Distilled delivered a simple, well-designed, easy to use website for us, which is exactly what we wanted. The content management system gives us full control over updates and we know they’ll act as a safety-net in case we go badly wrong. The people are easy to work with and translated our needs into the website we had in mind. Overall it continues to be an excellent relationship. Blue Dot Consulting
Blue Dot Consulting is a Chartered Accountant and Business Advisor company. The priorities for this website were to:
- provide clear navigation and a spacious layout
- promote a strong brand image
- display effective 'call-to-actions' and contact details
The website layout follows a tried and tested formula to make the experience as intuitive as possible for the user. This is demonstrated with the recognisable placing of the menu on the left and top sections, information in the centre and links on the right side of the page.
To help users navigate the website easily, the top menu bar changes colour to clearly highlight which page is being viewed. This distinction is reinforced by the unique conceptual images chosen to represent each page on the site.
The logo is placed in the top left hand corner of the website to help promote brand image. The logo colours are also repeatedly used throughout the site to reinforce this branding.
One of the main purposes of a website is to establish contact with potential customers and a simple call-to-action style form achieves this in an effective and efficient way. In our experience, the simpler the form the better!
The form is prominently positioned on several strong pages within the site to attract maximum attention. When the submit button is clicked an email is automatically generated and sent to Blue Dot Consulting.
The company's other contact details are similarly placed to attract attention, through both their positioning and their design.
Distilled believes it is crucial to work closely with the client throughout the project and this conscientious approach helps us consistently reach a solution that pleases both parties.
